Golden State Warriors point guard Stephen Curry, who played in Nike shoes for the first four years of his NBA career, has signed with Under Armour. The story was first reported by Yahoo! Sports last week, but the shoe and apparel brand didn't confirm the move until Tuesday."Our key attributes for players we want to have on our team are young, underdog and next -- and Steph checked all those boxes," Matt Mirchin, Under Armour's senior vice president of global marketing, told ESPN.Rotator supplierscom.Buy Dsquared Long Sleeve T-Shirts, Custom Fit Stripe Shirt and more. "We couldn't talk to him until August given his contract, but when we did, both sides realized it was a great opportunity and the deal came together quickly.Wholesale Women Fleece cheap Women Fleece"Curry will be the biggest star who has stepped into basketball shoes made by Under Armour, which started to seriously play in the basketball shoe marketplace three years ago. He joins a group of endorsers who are primarily guards, including Brandon Jennings of the Detroit Pistons, Raymond Felton of the New York Knicks, Kemba Walker of the Charlotte Bobcats and Greivis Vasquez of the Sacramento Kings.Curry will wear Under Armour's lightweight shoe, the Anatomix Spawn, this season, and the brand will sell shoes in Warriors colors for $120. Mirchin said he expects Curry will get a signature shoe as early as the end of next season.
Armour's market share currently sits at 0.35 percent of the U.S.
basketball retail market, according to SportsOneSource, a sports market
tracking firm. Nike, which includes the Jordan and Converse brands, owns
92.6 percent of the U.S. retail market, the firm reports.Last season,
Curry had two of the best performances in the NBA: a league season-high
54-point game at Madison Square Garden against Knicks, and a 47-point
performance against the Los Angeles Lakers in April.Among the top 10
scorers last season,Buy Cheap Juicy Couture Kids Curry
will join Miami Heat guard Dwyane Wade and Brooklyn Nets center Brook
Lopez as the only players not to wear shoes made by Nike. Carmelo
Anthony, James Harden and Russell Westbrook wear shoes made by Nike's
Jordan brand, while Kevin Durant, Kobe Bryant, LeBron James and LaMarcus
Aldridge sport the familiar swoosh. Lopez wears adidas, and Wade last
season jumped from Jordan to Li-Ning. The Chinese brand acknowledged
that it had problems keeping up with demand and was unable to fully
capitalize on Wade's Heat winning another title.
Armour announced in July that it is expecting to grow revenues by as
much as 24 percent in 2013, which would result in $2.25 billion in
annual sales. In the company's last quarterly report, which ended in
June, shoe sales made up only 18.4 percent of the company's net
revenues. (Apparel made up 70 percent.)Under Armour has worked to
increase sneaker market share by seeding the grassroots market.Wholesale Outerwears cheap Outerwears The
company has signed 28 youth teams and more than 60 high-profile high
school programs. It sponsors 13 college programs including Auburn,
Boston College, St. John's, Maryland, Temple, Texas Tech and
Northwestern."Having the best wear our product at the pro level is
really the last step for us," Mirchin said.