Monday, April 7, 2014
A niche subscription strategy
But this doesn't seem like the dour Times of the late aughts and early 2010s—a Times that had to toss a couple hundred journalists overboard to prevent the ship from sinking; that watched rival outlets,T-Shirts Hoodies unburdened by the costs of a 163-year-old daily newspaper, poach some of its biggest bylines with rock-star salaries and new audience platforms; that had almost begun to feel like a Times that maybe,paper balls just maybe, wouldn't even exist in its truest and purest form in another five or 10 or 15 years (depending on how cynical you are).To hear some insiders tell it, the Times of April 2014 feels like a place with a plan; a place where people are starting to get stuff done that might actually turn the tide of financial misfortune.A niche subscription strategy aimed at mobile content consumption is at the heart of this momentum, which is in part a response to the slowing rate of signups to the Times' core all-access digital packages ranging from $15 to $35 a month.Honeycomb Tissue Balls
Significant editorial resources have been devoted to the initiative, which has required a fair amount of cross-pollination among departments, the kind of teamwork the Times has been touting forever but which was introduced at Thursday's cocktails as a new development, perhaps because these partnerships among business, digital and the journalists of the Times are actually starting to gel.lululemon cheap "The way the team worked on this is a new way of working on things at the Times," Abramson said. "I think it's a great template." Private conversations with Times journalists suggest there's no shortage of enthusiasm in the newsroom for a project that was plainly born on the business side.But there are tests ahead for this new enthusiasm. The first is whether they can persuade enough people to open their wallets not only to justify the investments in these new products,party supplies paper straws but to have a meaningful impact on the balance sheet of a news organization that is relying on ever less-traditional revenue streams to stay afloat.